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AOL ADVERTISING OCTOBER NEWSLETTER
Hi and welcome to AOL Advertising’s monthly newsletter
There can be few people in our industry who haven’t heard the news released by the IAB this month, online advertising spend has grown 4.6% to £1.75 billion in the first half of 2009, overtaking TV for the first time.
Its great news for those of us who already knew the power of digital; and its now time for us to really show advertisers we’re putting our users at the heart of everything we do. From the re-vamp of AOL Film (now Moviefone) incorporating user feedback, to the launch of Fanhouse, our new football site which caters for genuine football enthusiasts.
Michael Steckler
UK Managing Director, AOL Advertising
P.S. Visit our new website advertising.aol.co.uk and find out about engaging audiences on AOL’s premium channels and extending campaign reach across our global network.
Now launched in the UK, Fanhouse gives advertisers the opportunity to position their brands alongside knowledgeable and unique commentary from some of the UK’s most authoritative football journalists. Fast establishing itself as the destination for all the latest English Premier League action (UV’s reached 100,000 within 2 weeks of launch), Fanhouse is updated with real-time news and opinion from across the country plus live updates from games. Columnist Alastair Campbell is a regular feature alongside On the Bench, Remember When and Team of the Week.
Harness the Power of Behavioural Targeting
Behavioural Targeting brings benefits to advertisers, publishers and consumers; it also raises some debate about its application and guidelines.
In September, AOL (alongside, Microsoft, Yahoo, Specific, Audience Science, Google) set out to demystify Behavioural Targeting at an event to provide attendees with valuable insight to specific questions preventing further adoption. Visit the event microsite to hear more from our targeting specialists including tips on getting the best value from Behavioural Targeting spend.
AOL’s performance based pay-per-click ad platform gives advertisers an unmatched ability to target ads by site, section, or page on some of the web’s most popular sites (Men’s Fitness, Express, Streetmap, Fish4, The First Post, Maxim and Evo). A unique and fully transparent publisher site list means advertisers know where brands will appear and pick sites matching their target audience profile. Sponsored Listings offers bid optimisation and day-parting capabilities delivering high quality traffic and engaged users.
» If you want to target consumers interested in your product at the moment they are ready to buy contact us
AOL Film has relaunched as Moviefone to offer more of the comprehensive content our users love, faster than ever before. Moviefone still offers all the breaking stories from Hollywood's blockbusters, exclusive trailers and star interviews, but now with an improved layout, 24/7 updates and extended global editorial. Moviefone has 128,000 UV’s and 28% claim to use the internet to decide what films to watch* representing an unmissable opportunity to position your brand alongside exclusive content from the world’s most talked about films.
Source: comScore Sep 09,
*Internal Survey July 09
In anticipation of new animated film adventure Fantastic Mr Fox, AOL has partnered with Vizeum and 20th Century Fox to create a site packed with behind the scenes exclusives and interviews with the stars. Set to engage with the film’s target 6-15 year old audience, the micro-site hosted on AOL’s relaunched Moviefone channel aims to maximise hype and excitement around the film. By combining AOL’s family-friendly environment and editorial expertise plus inventive features including Half-term boredom busters and Fast Fox facts, the site creates content which engages the entire family.
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For further information on these opportunities please contact: |
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